Saturday, May 19, 2012

What will Facebook do?

So finally Facebook is listed. Despite ambitious expectations on the first day, the stock managed to cruise safely at the offer price of $38. It did touch a high of $45, but that was momentary. Now all eyes are on this great company. What are they going to do in the future? For the latecomers here’s some news. Facebook just bought Karma, a company which helps Facebook friends to gift each other.

You may recall that Facebook bought Instagram (a photo retouching company) for an astronomical 1 billion dollars. Now photo sharing on Facebook won’t be the same. Facebook is valued over 100 billion dollars. Facebook is not just a website. Its a phenomenon.  A social networking giant. It has a user base of 900 million users all over the world.

There are many positive things that can happen in the future for this company if they play their cards right. For example, mobile advertising (without intruding too much like MySpace) is ready to take off. Facebook can do a lot here. I’m talking about revenue. The stock holders are eagerly awaiting to make money on this one.

Another idea could be an ebay like facility on Facebook. This would turn it into a retailer. What goes for this company is their established user base. The reach to be more specific. It’s high time that Facebook looks seriously at some revenue streams, as they are answerable to each stock holder. Facebook can also look at becoming a cloud contender, like Amazon.

There are many ideas out there, and Facebook should move in fast. That’s the only way that investors would stay put. Dorm days are over. Welcome to the real world.



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